In the previous article, to cultivate a dream you can do with creating a dream and trying to catch. whereas at this writing, HOW strategy to pursue it?. Strategies to pursue the concept of Hammel and Prahalad strategy to pursue the dream (vision) is mentioned as a strategic intent.
Preparation of the strategy to pursue (vision) developed gradually and consistently. This strategy must have the will to accomplish a minimum of ten years to come.
to dominate the market, Sony, Wal-Mart, Chrysler, Microsoft, General Electric, Coca-cola and other admirable companies using strategic intent.
Sony Chairman Akio Morita noticed that young people like to listen to music wherever they go. Morita draw conclusions from the facts without necessitates research, but to think that far ahead tanpak known to the public, which invented the Walkman.
Brilliant market design is not a coincidence. Success Morita and Sony are finding markets of the future, not the current market, namely by mendesripsikan so-called "pioneer spirit". Morita said: "Sony is a pioneer and never intended to follow the others, through advances sony wants to serve the whole world. Sony will be the inventor of the unknown.